P&G Business Challenge!! An event that the final year student should participate in before he/she graduates from university because it has too much to offer.....Actually, it was my second attempt to join this event and I managed to nail it.
The reason why I want to join this event is because it has the similar concept to the popular tv show 'The Apprentice' that made famous by the billionaire, Donald Trump in 2004. During the event, we were divided into 4 groups and we were required to brainstorm on the marketing strategy to be used for selling the particular product. In the end, the group who gained the highest profit would win the challenge.
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